)
5 ways to use Stickers for Branding and building Brand Awareness
Stickers aren’t just for laptops and water bottles anymore. They are tiny, but mighty tools for brand recognition, customer engagement, and creative marketing.
Whether you’re a small business, a creative studio, or a big brand that loves bold ideas, here are five clever ways to make stickers your secret branding weapon.
What are die-cut stickers?
Die-cut is a method that cuts through the sticker material and backing paper. This means die-cut or contour-cut stickers can be precisely cut to the shape of your design. Die-cut can of course be traditionally square, circular or rectangular. Still, you also have the option to have the cutline follow the contours of your artwork, adding the possibility to make them more visually appealing and attention-grabbing.
Contour-cut stickers can offer several advantages; their possibility of unique shapes has the potential to create a polished and professional appearance, elevating the overall aesthetic of your design. The high level of flexibility, as they can be cut into any shape, adds versatility which enables you to create stickers that perfectly align with your creative vision.
Die-cut stands in contrast to kiss-cut stickers, a technique that involves only cutting through the sticker/vinyl layer and not through the backing paper. Kiss-cut stickers are perfect for creating peel-off stickers, and it’s often used for sticker sheets with multiple designs on a single backing paper.
1. Branded Packaging Stickers
If you sell or ship products, your packaging is often the first physical touchpoint between your brand and your customer, and remember this: first impressions matter.
A custom sticker instantly transforms a plain mailer or box into something that feels intentional and exciting. It adds personality and gives your brand a cohesive look without the cost of custom-printed packaging.
Think broader: a logo sticker on the outside of your parcel, a “thank you” sticker on the inside, or even a playful message sticker to surprise your customer when they open it.
Why it works: Makes the unboxing a memorable experience that gets people talking (and maybe even posting).
StickerApp picks:
-
Die-cut stickers for logos or fun designs
-
Labels on roll for a business-y vibe
2. Make Business Cards People Actually Keep
Let’s face it: most business cards go straight into a drawer, or worse, the bin. But when your business card doubles as a sticker, it instantly becomes something people want to keep.
The key is adding back paper print to your design.
Think of it as a fun mix of practicality and playfulness. You’re giving people your contact info and a mini branded gift. You can design a kiss-cut sticker with your logo and social handle, or go all in with a full mini sticker sheet featuring multiple designs.
Add your website or QR code on the back so your info never gets lost.
Why it works: Business at the front, party in the back! It’s quirky, personal, and memorable.
StickerApp picks:
-
Kiss-cut stickers for a single design at the front
-
Mini sticker sheet for the option of adding multiple designs
3. Level Up Your Event Merch
Events, trade shows, and pop-ups are all about standing out. Branded merch and stickers are the easiest way to make your mark.
Branded merch, t-shirts, tote bags, hoodies, etc., are considered to be one of the best things to bring to an event. Dressing the staff as well as selling the merch are both great for branding and visibility.
People love collecting free stickers, and with eye-catching or funny designs, they’ll end up everywhere. They are also great conversation starters; they help break the ice and keep your brand top of mind long after the event.
Why it works: Out of sight, out of mind. Be sure to be visible and distinguishable, and make it easy for visitors to jump on the merch-train.
StickerApp picks:
-
DTF Heat Transfer prints for fabrics
-
Die-cut stickers printed on our special materials for extra flair
4. Turn Customers into Brand Ambassadors
One of the best things about stickers is how effortlessly they spread the word. If your sticker looks good enough, customers will happily show it off, turning into walking (or driving) brand ambassadors.
It’s word-of-mouth marketing in its most visual form. The key is to design stickers people actually want to use: think bold logos, clever quotes, or unique artwork that fits your brand personality, and aligns with what you're offering.
Pair stellar ideas with great design and durable materials, and your brand will go places you never even imagined.
Why it works: People share the things they love. Be the company you'd like to endorse yourself.
StickerApp picks:
-
Hang-tag stickers to go with your merch or apparel
-
Die-cut stickers for versatility
5. Launch Limited-Edition Sticker Packs
Want to take things up a notch? Nothing beats a well-curated, branded sticker pack.
Sticker packs are not only great for branding, but they also give your audience something exclusive and exciting to look forward to. Think themed collections for holiday and product launches, or collaborate with an artist to bring a fresh twist to your brand visuals.
Sticker packs can be sold, gifted, or included in special orders, adding a layer of fun and collectibility to your brand. Plus, they’re super shareable, which helps build a loyal, engaged community around your products.
Why it works: A limited-edition, collectible sticker pack, is highly sought after and builds both hype and community.
StickerApp picks:
-
Custom sticker packs for the win!
Stick With It
Stickers might be small, but their branding power is huge. They build awareness, drive engagement, and create moments people remember. Whether you’re sealing an order, promoting at an event, or running a creative campaign, stickers let your brand shine.
Ready to make your brand stick? Browse all of our products here:
Die-cut stickers in different materials
Vinyl die-cut stickers made by StickerApp.
Holographic die-cut stickers made by StickerApp.
Glitter die-cut stickers made by StickerApp.
Kraft Paper die-cut stickers made by StickerApp.
