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How to order personalised labels, from material to finish
Before you get to the fun part of seeing your designs in print, there are a few things to figure out. Materials, finishes, sizes, and roll options all play a part in getting the right result. Not sure where to start? I'm here to help!
TL;DR:
How do you order personalised labels?
Choose a shape, a material and a finish, then a size and quantity, and upload your artwork. You check everything in our editor before you order.
Which label material should I choose?
White vinyl is the all-rounder, Clear gives a no-label look, Metallic adds shine, and Kraft paper has a natural, uncoated feel for dry products.
Do custom labels need a laminate?
If they'll meet water, oil or condensation, yes. Glossy or matte laminate protects the print, while varnish is for products that stay dry.
What size can personalised labels be?
Anything from 2.5 to 27.5 cm wide. Pick a standard size or enter your own.
How do you order personalised labels?
Ordering personalised labels comes down to five choices, and you make all of them in one go on the product page:
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Choose your shape: Contour Cut, Square, Circle or Rounded Corners.
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Pick your material & finish.
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Choose your size and quantity.
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Upload your artwork and check your labels in our editor.
For special requests, just leave a comment with your order and our team will take care of it. Our labels on roll are kiss-cut and ready to peel, so you can put them on by hand, with a dispenser or with a labelling machine.
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Which label material should you choose?
We have four label materials, and each one gives your packaging its own look. For three of them, you're free to pick the finish you like: glossy varnish, glossy laminate or matte laminate. The only exception is Kraft paper, which always comes uncoated, but more on that below.
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White vinyl: the safe bet
A bright white base that keeps colours bold and small print sharp, so ingredients are easy to read. It handles splashes, oil and condensation, and if you're unsure where to start, White vinyl is the safe pick.
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Clear: the no-label look
Clear labels let your product show through, so the design looks almost printed on. Colours change with what's underneath, so I'd add a white layer behind text and logos to keep them easy to read on dark bottles.
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Metallic: a little extra shine
Metallic labels have a silver base that makes logos and details catch the light. Add a white layer behind the parts you want solid, and leave it off where you want the shimmer to come through. Simple as that.
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Kraft paper: the natural look
Kraft paper labels have a warm brown colour and a textured, uncoated surface you can write on by hand. They're made from 100% recycled paper and work best on dry products kept indoors, like coffee, candles and baked goods.
Laminate, varnish or uncoated: which finish do you need?
Short version: if your labels will meet water, oil or condensation, go for laminate. It's a thin protective layer over the whole print that keeps water, oil and scratches out of your design. After that, it's all about the look: glossy for rich, shiny colours, matte for a softer, more premium feel.
Varnish is a liquid coating that gives light scratch protection, but it isn't waterproof, so I'd only pick it for products that stay dry.
Kraft paper is always uncoated (that's part of its charm), so you can write on it by hand. Just keep it for dry products indoors. Our varnish vs laminate guide goes deeper into all of this.
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What size should your labels be?
Custom labels can be anything from 2.5 to 27.5 cm wide, so there's room for everything from a small round logo on a lid to a label that wraps all the way around a jar. Pick one of the standard sizes, or enter a custom size if your packaging needs something specific.
The shape is up to you, too. Contour Cut follows the outline of your design, while the other shapes give you a classic edge. You'll find all shapes and sizes in our support, and since we match the roll to your label size, the label itself is the only thing you need to think about.
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How many labels do you get on each roll?
You can skip the maths here. You order the number of labels you need, not a number of rolls, and we split them across the rolls automatically. Bigger batches also bring a better price per label, so it's easy to start small and scale up whenever you're ready.
Using a dispenser or labelling machine? Check our core size and pick your winding and orientation when you set up your order.
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Time to get on a roll
That's pretty much all there is to it. Pick the material that suits your packaging, add a laminate if your labels are going to get wet, and choose a size that fits. The editor shows you exactly how your labels will look before you order, so there are no surprises when the box arrives.
If you can't decide between two materials, I'd order the label sample pack first and try them on your actual packaging. Your future self (and your shelf) will thank you.
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