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5 ways to use Stickers for Branding and building Brand Awareness
Stickers aren’t just for laptops and water bottles anymore. They are tiny, but mighty tools for brand recognition, customer engagement, and creative marketing.
Whether you’re a small business, a creative studio, or a big brand that loves bold ideas, here are five clever ways to make stickers your secret branding weapon.
TL;DR: Stickers are one of the most creative, affordable, and effective ways to boost your brand. From packaging and business cards to event giveaways and collectible Sticker Packs, they help you show up in fun, memorable ways. Use 'em for:
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Packaging
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Business cards
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Merch
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Creating brand ambassadors
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Limited edition drops and launches
Why put a QR code on a sticker?
The short answer? They travel further than you think! Onto packaging, laptops, shop windows, water bottles, event booths, notebooks, counters, street poles (you didn’t hear that from me), and all those tiny in-between places where people actually notice things.
The beauty of QR codes is that nobody needs instructions. People see one and instantly know what to do. No explanations. Pull out your phone, scan, and then curiosity does the rest.
Your QR code can lead to a website, product page, menu, portfolio, social profile, discount code, playlist, signup form, video, or pretty much anything else with a URL.
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Choosing the right material
Technically speaking, QR codes can be printed on almost all of our sticker materials. That said, some materials are definitely more QR-friendly than others. Special effect materials like glitter or Pixie Dust, are designed to catch light, sparkle, shimmer, and generally show off. Unfortunately, all that reflected light can sometimes make life a little harder for a phone camera trying to read a QR code.
But here’s the good news: you don’t necessarily have to choose between a cool effect and a functional QR code. If you’re using a special material, consider keeping the QR code itself fully opaque with a solid white layer underneath. That way, the material can shine everywhere else in the design while the QR code remains crisp, clear, and easy to scan.
Does it work with the effect all over? Sometimes, yes. Would we rely on it every time? Probably not.
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Print on the front
Make the QR code part of the design. Printing on the front puts your message exactly where people are looking. Whether you’re linking to a website, promoting an event, sharing a playlist, or sending people down a rabbit hole of your own creation, a front-facing QR code is impossible to miss.
It’s bold, direct, and perfect when getting scans is the main goal.
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A simple hack, print on the back!
Keep the front pretty and the details on the back. With back paper print, you can add QR codes, contact information, social media links, instructions, discount codes, or anything else you’d rather not squeeze into your design. It’s a great way to add extra functionality without sacrificing the look of the sticker itself.
Think of it as bonus content. The design gets the spotlight, while the back handles the practical stuff.
4 clever ways to use QR code stickers
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Upgrade your packaging
Instead of letting your packaging do all the talking, let it do some directing too.
A QR code can send customers to product guides, tutorials, special offers, or exclusive content after they receive their order.
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Boost your social media
Business cards are great, but business cards people can scan are even better.
Add a QR code and send people straight to your Instagram, TikTok, YouTube channel, portfolio, or online store in a single scan.
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Make events more interactive
Events come with a lot of information. Schedules, registrations, maps, feedback forms, competitions… you get the idea.
A QR code sticker keeps everything in one place and makes it accessible with a quick scan.
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Share something unexpected
A QR code naturally sparks curiosity. People see it and immediately want to know what’s hiding behind it. Use that to your advantage.
Tease a discount, hide a secret message, or whatever mysterious message you wan't to share.
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PSA: Size matters!
A QR code that scans perfectly on your computer screen isn’t automatically going to scan when it’s printed. Your screen is bigger, brighter, and usually viewed from a completely different distance than a sticker in real life. What looks crystal clear at 200% zoom can quickly become a tiny collection of mysterious squares once printed.
As a general rule, we recommend making your QR code at least 2.5 × 2.5 cm. That gives most phone cameras enough information to scan quickly without making users perform weird yoga poses trying to find the perfect angle.
Before placing your order, test the QR code at its actual printed size. And before sending anything to print; make sure to scan, then scan again.
Why QR codes are a game changer
What I love most about QR codes is how intriguing they are. Whenever I spot one, I immediately want to scan it. Especially if it has a mysterious vibe to it. I just can’t help myself. Why not use that to your advantage?
And besides being intriguing, they’re also super convenient. I mean, come on guys, it’s 2026. We shouldn’t have to work harder than necessary just to find a website. Riiiiight?
Now that you know all there is to know about QR code stickers, have you got any ideas yet?
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