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Sticker Packs vs. Sticker Sheets: How to maximize your marketing with the right sticker product
It's no secret that stickers will elevate your marketing game. But when it comes to giving a long-lasting and clever impact on customers, event-goers, or fans, two products stand out. You guessed it: sticker packs and sticker sheets.
Here's a breakdown of which product is best suited for what.
What are die-cut stickers?
Die-cut is a method that cuts through the sticker material and backing paper. This means die-cut or contour-cut stickers can be precisely cut to the shape of your design. Die-cut can of course be traditionally square, circular or rectangular. Still, you also have the option to have the cutline follow the contours of your artwork, adding the possibility to make them more visually appealing and attention-grabbing.
Contour-cut stickers can offer several advantages; their possibility of unique shapes has the potential to create a polished and professional appearance, elevating the overall aesthetic of your design. The high level of flexibility, as they can be cut into any shape, adds versatility which enables you to create stickers that perfectly align with your creative vision.
Die-cut stands in contrast to kiss-cut stickers, a technique that involves only cutting through the sticker/vinyl layer and not through the backing paper. Kiss-cut stickers are perfect for creating peel-off stickers, and it’s often used for sticker sheets with multiple designs on a single backing paper.
Stickers: your marketing bestie
There's no denying it: Stickers are small, but their marketing power is huge.
They’re affordable, portable, and endlessly customizable (well, almost), making them perfect for spreading your brand anywhere and everywhere.
Your partner in crime at events and trade shows, great for including in packages and customer orders, or simply as fun freebies. Combined with back paper print, your art, design, and offers are accessible and ready to do the work for you.
In this article, we'll dive a little deeper into sticker sheets and sticker packs! We will go through the advantages of both options so that you can choose the one that best suits you and your needs.
Durability and weather resistance
Our die-cut stickers are designed to withstand various weather conditions and elements. The vinyl material used for our stickers - whether it be white, transparent, holographic or metallic - is waterproof, ensuring that your designs won't smudge or fade when exposed to rain or moisture. Additionally, most stickers are UV-resistant, which means they won't lose their vibrant colours even when exposed to the sun's rays for extended periods, although this may depend on which coating is selected.
Die-cut stickers are also - except Kraft Paper and those stickers which are uncoated - dishwasher and microwave-safe. The feature allows you to apply stickers to items such as water bottles, mugs, and food containers without worrying about damage or fading. The stickers will stay securely in place even when subjected to regular washing or heating. This durability ensures that your stickers will look sharp and eye-catching, maintaining their impact over time.
Branding, marketing and/or personal expression and artistic projects
Die-cut stickers are an effective tool for branding and marketing. You can use them to promote your business by placing them on packaging, product labels, or company vehicles. The possibility of unique shapes and eye-catching designs of contour cut stickers make them highly memorable, ensuring that your brand message stays with potential customers. Additionally, these stickers can be distributed at trade shows, events, or as part of promotional campaigns to increase brand visibility and engage with your target audience.
Die-cut stickers offer a creative outlet for personal expression and artistic projects. Whether you're an artist looking to showcase your work or an individual who wants to add a personal touch to everyday items, stickers provide endless possibilities. Stick them on your laptop, phone case, skateboard, or notebook to add a unique and personalised flair. With the ability to customise the shape, size, and design of your stickers, you have the freedom to express your creativity and make a statement.
When to choose sticker sheets?
Opt for sticker sheets if:
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You have multiple designs that you want printed on the same material. This allows you to create a story utilizing both the designs and the surrounding background.
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You are looking for the sleekest, neatest option. A single card is less bulky and easier to fit in people's hands and packages.
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You want to add additional information, may it be text, images, website links, and QR-codes. The back paper print option is superb for this.
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You want to be able to customize both the shape of the sheet and the individual designs. By adding custom cutlines to the border and around each design, you have full control of the outcome.
Durability and weather resistance
Our die-cut stickers are designed to withstand various weather conditions and elements. The vinyl material used for our stickers - whether it be white, transparent, holographic or metallic - is waterproof, ensuring that your designs won't smudge or fade when exposed to rain or moisture. Additionally, most stickers are UV-resistant, which means they won't lose their vibrant colours even when exposed to the sun's rays for extended periods, although this may depend on which coating is selected.
Die-cut stickers are also - except Kraft Paper and those stickers which are uncoated - dishwasher and microwave-safe. The feature allows you to apply stickers to items such as water bottles, mugs, and food containers without worrying about damage or fading. The stickers will stay securely in place even when subjected to regular washing or heating. This durability ensures that your stickers will look sharp and eye-catching, maintaining their impact over time.
Branding, marketing and/or personal expression and artistic projects
Die-cut stickers are an effective tool for branding and marketing. You can use them to promote your business by placing them on packaging, product labels, or company vehicles. The possibility of unique shapes and eye-catching designs of contour cut stickers make them highly memorable, ensuring that your brand message stays with potential customers. Additionally, these stickers can be distributed at trade shows, events, or as part of promotional campaigns to increase brand visibility and engage with your target audience.
Die-cut stickers offer a creative outlet for personal expression and artistic projects. Whether you're an artist looking to showcase your work or an individual who wants to add a personal touch to everyday items, stickers provide endless possibilities. Stick them on your laptop, phone case, skateboard, or notebook to add a unique and personalised flair. With the ability to customise the shape, size, and design of your stickers, you have the freedom to express your creativity and make a statement.
When to choose sticker packs?
Sticker packs are your go-to if:
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You have multiple single die-cut designs you want to collect in the same set, or if you're looking to print your stickers on different materials.
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You are looking for a stellar presentation of your sticker bundle, complete with your own custom header card.
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You're looking to conceptualize or bundle single designs for collecting and sharing. Sticker packs mean more visibility for you, and more fun for your audience.
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If you have several places you want to refer the customer to. Back paper print is the final boss here, thanks to the opportunity of printing unique QR codes or referrals on each sticker.
Die-cut stickers in different materials
Vinyl die-cut stickers made by StickerApp.
Holographic die-cut stickers made by StickerApp.
Glitter die-cut stickers made by StickerApp.
Kraft Paper die-cut stickers made by StickerApp.
