)
Sticker Packs vs. Sticker Sheets: How to maximise your marketing with the right sticker product
It's no secret that stickers will elevate your marketing game. But when it comes to giving a long-lasting and clever impact on customers, event-goers, or fans, two products stand out. You guessed it: sticker packs and sticker sheets.
Here's a breakdown of which product is best suited for what.
TL;DR: Stickers may be small, but they’re marketing gold. Whether you opt for sticker sheets or sticker packs, both are powerful tools for spreading your brand in fun, creative ways.
-
Sticker sheets provide multiple designs on one sheet – ideal for cohesive themes, sleek packaging, and adding extra information with back-paper print.
-
Sticker packs focus on presentation and experience. They bundle individual stickers (even on different materials) into a collectible set that’s great for merchandise, giveaways, or branded gifts.
Stickers: your marketing bestie
There's no denying it: Stickers are small, but their marketing power is immense.
They’re affordable, portable, and endlessly customisable (well, almost), making them ideal for spreading your brand anywhere and everywhere.
Your partner in crime at events and trade shows, great for including in packages and customer orders, or simply as fun freebies. Combined with back paper print, your art, design, and offers are accessible and ready to do the work for you.
In this article, we'll dive a little deeper into sticker sheets and sticker packs! We will explore the advantages of both options so that you can choose the one that best suits you and your needs.
Sticker sheets - features and benefits
Personalised sticker sheets are the ultimate combination of creativity and practicality. Instead of just one design, you get a whole collection on a single sheet, ideal for showcasing an art theme, product line, or brand story.
The larger size offers tremendous value in one single product, and to level up even more: add a back-paper print with information, website links, and a QR code.
Sticker sheets are also easy to hand out, ship, or include in goodie bags, making them a fun and versatile way to get your brand into people’s hands (and onto their favourite surfaces).
When to choose sticker sheets?
Opt for sticker sheets if:
-
You have multiple designs that you want printed on the same material. This allows you to create a story utilising both the designs and the surrounding background.
-
You are looking for the sleekest, neatest option. A single card is less bulky and easier to fit in people's hands and packages.
-
You want to add additional information, whether it be text, images, website links, or QR codes. The back paper print option is superb for this.
-
You want to be able to customise both the shape of the sheet and the individual designs. By adding custom cutlines to the border and around each design, you have full control of the outcome.
Sticker packs - features and benefits
A sticker pack is like receiving a mini treasure chest of creativity.
They bundle multiple stickers together in one neat set, making them ideal for merchandise drops, event giveaways, or branded gifts. Each pack can tell a story, highlight a collection, or showcase a brand’s personality in a super tangible and fun way.
Sticker packs add perceived value, encourage collecting and sharing, and make your designs feel like something special. Whether you’re selling them or giving them away, sticker packs turn a handful of stickers into a full-on experience.
When to choose sticker packs?
Sticker packs are your go-to if:
-
You have multiple single die-cut designs you want to collect in the same set, or if you're looking to print your stickers on different materials.
-
You are looking for a stellar presentation of your sticker bundle, complete with your own custom header card.
-
You're looking to conceptualise or bundle single designs for collecting and sharing. Sticker packs mean more visibility for you, and more fun for your audience.
-
If you have several places you want to refer the customer to. Back paper print is the final boss here, thanks to the opportunity of printing unique QR codes or referrals on each sticker.
