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"The collaboration with Stickerapp was very smooth, making ordering, validation, and delivery simple. The sticker packs lived up to our high expectations, and we're very happy with the outcome."
If you haven’t heard of Beaumier yet, let us set the scene: Beaumier is a collection of distinctive boutique hotels across some of Europe’s most inspiring landscapes - from the Alpine slopes to the sun-drenched Riviera and tucked-away Provençal villages. Each hotel is deeply connected to its surroundings, blending authenticity with design-forward vibes and a welcoming, unpretentious atmosphere. In other words, they not only got personality, but plenty of it.
So, what better way to bring that personality to life than through a beautifully illustrated custom sticker pack?
Beaumier wanted something memorable that guests could take with them. Not just a keepsake, but a creative token that captures the spirit of each location. The result? A set of large-format, high-quality matte vinyl stickers, each one uniquely designed to reflect the charm of a specific hotel.
At StickerApp, we’re all about helping brands tell their story in playful, tangible ways, and our recent collaboration with Beaumier Hotels is a perfect example of just that. We sat down with Antoine Lejeune, Brand & Content Manager at Beaumier, to talk about their vision behind the sticker pack, the creative process, and what made this collab such a hit.
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StickerApp: Hi Antoine, we're thrilled to partner up with you and Beaumier Hotels for this collab! What were your objectives with this sticker pack, and why did you choose stickers?
Antoine: We're big fans of printed objects in general, and it's something we pay particular attention to when developing a site as well as brand identity. We wanted something that could be a gift or souvenir that our customers could take with them: simple, visual, and qualitative, and decided on a custom sticker pack. The packs include custom-designed stickers of our Beaumier Hotels and can be found at the reception desk of every hotel. The idea of the pack was to offer the possibility of having the entire collection of stickers, without having to stay in all the hotels. However, in my opinion, visiting each hotel is obviously the best way to collect them all!
StickerApp: What a great idea! How did you go about designing the stickers and the pack?
Antoine: We worked closely on our identity with Atelier Saint Lazare and its Paris office. This collaboration led to an encounter that forged the brand: Hubert Poirot Bourdain. We've been working with this talented illustrator since the brand's inception, and he creates each of the hotel stickers for the illustrative side, under the artistic direction of Atelier Saint Lazare.
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StickerApp: Great! What format and materials did you choose, and why?
Antoine: Our stickers are deliberately large, averaging 10 and 15 cm on the longest side, as the original idea was for our customers to dress up their suitcases. The bigger format also leaves more room for creativity, so we don't have to leave our customers with anecdotal material. We opted for a simple, high-quality, durable matte vinyl.
StickerApp: Superb! How do your customers get hold of the stickers and packs?
Antoine: We give away individual stickers at the reception desk of every Beaumier hotel in Europe, and have packs available for purchase. We also include them with each of our gift vouchers, in a beautiful box, along with the voucher. In addition to this, they are also great to share with partners or prospects.
StickerApp: Have you received any feedback from your guests and staff?
Antoine: We have! The response has been nothing but positive, both to the designs and to stickers as a collectible. We can't wait to see them in circulation, stuck here, there, everywhere, inspired by our customers' ideas.
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"The collaboration with Stickerapp was very smooth, making ordering, validation, and delivery simple. Having Séverine as our dedicated and committed contact person also made a big difference, and we truly felt that we were taken care of throughout the project. The result lives up to our high expectations, and we're very happy with this collaboration!"
Antoine Lejeune, Brand & Content Manager at Beaumier
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Your stickers deserve the best, and we don’t mess around. Premium materials, top-tier printing, and durability that laughs in the face of rain, sun, and dishwashers. Stickers from StickerApp stand the test of time as much as they stand out from the crowd, which is what your stunning designs deserve.
Questions? Wild sticker ideas? Shoot me an email at nora@stickerapp.com or smash that button below.
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"With Stickerapp we have found the right partner to take our storytelling to the next level. With the high-quality sticker sets for our AHEAD collection we were able to create a highly emotional and exciting product together. Individuality and freedom reflect the values of the AHEAD road trip. Many thanks to StickerApp. We look forward to further joint projects."
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"At Yamay, we order labels from StickerApp for our products and are thrilled with the results. The stickers come in convenient rolls, ideal for our bottle application process, and the quality exceeds our expectations. The seamless ordering process and exceptional support from their staff make StickerApp a standout choice. We highly recommend them."
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"Been ordering stickers for over two decades and StickerApp is by far the best I’ve ever come across. Awesome ordering experience, quality and service"
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"Working with sticker app has been so amazing, we’ve been partners for years! Love what they do and how they do it."
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"We have been using sticker app for a couple years to create fun extras for our packages. Our customers LOVE receiving our sticker and have started collaging them on their water bottles and computers! It’s an extra fun perk to opening an order from us."
Our materials have been hand chosen by our team to ensure the highest quality, here are some great products with different ways to utilize them.
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