How small can a QR code be on a sticker?

At least 1 x 1 cm (0.4" x 0.4") for a simple QR code. For better readability, especially if the code holds more data, we recommend 2 x 2 cm (0.8" x 0.8") or larger.

What you can use a QR code for

The smallest size that scans depends on how much data the code holds and how far away it will be scanned from. A simple code needs at least 1 x 1 cm (0.4" x 0.4"). We recommend 2 x 2 cm (0.8" x 0.8") or larger, especially for codes with more data.

You can put a QR code directly in your design, or print it on the backing paper with Back-Paper Print to keep the front clean. A QR code can link to:

Websites and online stores
Social media profiles
Menus or product information
Event tickets or schedules
Spotify playlists or music releases
App downloads
WiFi login details
Portfolios and contact cards
Video content or behind-the-scenes material
Loyalty programmes or discount codes

If every sticker needs its own code, see Variable Data Print. Our guide QR code stickers: tiny squares with big potential has more ideas.

Test your code before you order

We can't test QR codes before printing, so scan and check your code yourself before you place the order.

Use high contrast between the code and the background.
Avoid placing the code on heavily textured or reflective effects.
Leave some empty space around the code.
Test scan it on several devices before you upload your artwork.

A quick test now saves a lot of trouble later.