)
Labels
What is a label?
A label is a functional adhesive graphic where the information is the product. It's defined by what it communicates, while a sticker is defined by its design and a decal by the surface it's made for.
Labels identify, instruct, organise or support the product they're attached to, for example on packaging, in logistics or as product information.
Label anatomy
Most labels are built from five layers, from top to bottom:
-
Finish: The protective layer over the print. Depending on the label material, it's a laminate, a varnish or no coating at all (uncoated).
-
Design: Your artwork and information, such as product names, ingredients, barcodes, instructions or regulatory information.
-
Material: The base material that carries the design, for example PP, PET or Kraft Paper.
-
Adhesive: The pressure-sensitive layer that sticks the label to the surface. Our labels use a permanent adhesive.
-
Backing liner: The protective layer over the adhesive, removed when you apply the label. Labels come on a roll or on a sheet.
Labels vs Stickers vs Decals
Stickers, labels and decals are all adhesive graphics. What sets them apart is what defines the product.
Category | Defined by | The product is | Primary purpose | What matters most |
Stickers | Design | The design itself | Decoration, branding, or personal expression | The design |
Labels | Information | The information it carries | Identify, inform, instruct, or organise | Clarity and readability |
Decals | Placement | The surface or environment it's made for | Perform on a specific surface or in a specific environment | Placement, material, and durability |
Explore Labels
Products: Compare our label products, how they're delivered and how they're applied.
Materials & Finishes: Label materials, adhesive and finish options.
Design Help: Get your file ready for print, with file requirements, bleed, cutlines, colour and effects.