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Kraft Paper
A handmade look
Uncoated and rustic with a textured finish.
Do colours print well on Kraft labels?
Yes, but colours look slightly more muted and earthy on Kraft Paper labels than on white labels, because the brown paper shows through the ink.
Full colour print on Kraft Paper
Printing on Kraft Paper labels gives your design a natural, rustic look. The paper is warm brown, so colours appear slightly toned down compared to printing on white.
What to expect
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Works well: Earthy reds, vintage blues and rich blacks.
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Looks less bright: Neon and pastel colours.
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White ink: Prints crisp against the brown paper and gives strong contrast.
Tips for your design
Use bold colours and good contrast, and use white ink where you need a colour to look true. Our guide on how Kraft paper affects your design shows examples, and how to create white layers explains how to set up white ink.
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